Penn National Gaming Marketing Manager in Robinsonville, Mississippi
Don’t just work. Work Happy.
A career in gaming? At Penn National Gaming we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.
An individual could be successful if they possess the following.
Your daily responsibilities include
SPECIFIC DUTIES AND RESPONSIBILITIES
Manages the productivity of marketing plans and projects.
Communicates with multiple departments and external guests regarding, including but not limited to, guests with bad addresses, rating issues and/or duplicate accounts.
Manages the direct mail calendar with the direct mail teams to ensure appropriate timetable to meet business objectives.
Manages all direct marketing efforts including but not limited to, list pulls, selection criteria, database integrity and NCOA maintenance.
Manages the direct marketing expenses while adhering to operating budgets
Oversees the Marketing Systems/Database Marketing initiatives and all related functions
Provide support and input into all marketing and operational projects related to direct marketing
Manages adhoc customer database testing to ensure accurate data
Develops relationships with property department heads to provide and receive feedback regarding database trends and suitable direct mail offers to players
Develops coordinates and implements all aspects of database marketing
Creates proformas for select marketing promotional programs for analysis purposes
Manages external vendors to coordinate the development of creative and printing/production
Manages website updates and the email “blast” initiatives
Promotes positive public relations internally and externally
Monitoring all public relations activities and working close with the all managers to ensure consistent and effective media relations and community awareness.
Meet with departmental directors and managers as necessary.
To be successful in this position it will require the following skill set
EDUCATION, TRAINING AND EXPERIENCE
Prefer a four- year degree in Marketing or related hospitality industry preferred.
2-3 years of experience in high volume of sales and budgeted marketing. Gaming Industry preferred.
Must be able to acquire and maintain Mississippi Gaming License required for the position.
Must be proficient with personal computer and software spreadsheets inclusive of Excel.
Complete Resorts & 1 st Jackpot-Casino-Hotel Core training modules within 90 days of initial hire date.
Something to leave you with
Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.
Now that you have read about who we are, here is your opportunity to see what we're about!
Equal Opportunity Employer
Job ID 2018-51245
Casino Property Resorts Casino Tunica
Position Type Regular Full-Time