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Penn National Gaming Director, Marketing Analytics - Barstool Sports in Philadelphia, Pennsylvania


Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. As such, PI is looking for a Director Marketing Analytics to accelerate the growth of PI’s real money gaming products, including its online sportsbook and online casino games.

As a passionate and result-driven senior marketing analytics leader, you’ll lead the Sportsbook Marketing Analytics team, and will be responsible in creating a well designed and documented marketing analytics strategy and functional framework in order to deliver consistently high value data-rich actionable analysis. The goal of this strategic approach to marketing analytics will be to ensure that the marketing organization will be making smarter and ever-increasingly informed and technologically sophisticated marketing decisions to improve the overall player journey & UX, as well as to exceed the marketing SMART objectives by improving all marketing KPIs across all delivery departments.

You have had experience growing and leading a marketing analytics team in a hyper growth environment and ideally in the $100M+ annual revenue range, while not forgetting what being resourceful means, and taking on functional roles and tasks when the situation calls for it.

PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make impacting change! We have a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that the Director, Marketing Analytics will assist the VP Marketing in continuing to cultivate this culture as we grow.

Your daily responsibilities include

  • Plan, document, execute and manage the overall marketing analytics strategy

  • Lead teams responsible for analysis around marketing campaign effectiveness measurement, marketing attribution, marketing mix modeling, and customer lifecycle analysis providing insights that will change future marketing decisions

  • Proven analytics leader. Responsible for all facets of analytics management: from requirements gathering, development of advanced statistical models utilizing typical and atypical methodologies, delivery of findings, and managing production and refinement of results

  • Work closely with data science, and engineering teams to build and monitor tools and dashboards to track and optimize channel performance

  • Supervise the development and enhancement of data models for statistical modeling purposes, tracking results against actuals, and re-specify when required

  • Supervise direct reports in delivering high quality, accurate, and methodologically consistent advanced analytics results

  • Lead, mentor, and grow team members responsible for analytical solutions to enable better decisions by the marketing organization

  • Execute in an intense, fast-paced, and highly iterative environment

To be successful in this position it will require the following skill set

  • Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, Mathematics or equivalent combination of education and experience

  • 8+years in an analytics role with at least 3 of those years in a Business Intelligence/Analytics management position focused on marketing analytics

  • Must have at least 5 years hands-on experience performing advanced quantitative analyses and 3 years leading high performing teams

  • Experience mentoring and coaching direct reports in delivering high quality, accurate, and methodologically consistent advanced analytics results

  • Proficient in digital marketing principles (omni-channel) and best practices based on extensive data collation and analysis

  • Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems while dealing with a variety of abstract and concrete variables

  • Ability to manipulate, analyze, and interpret large quantities of data and translate findings into actionable insights

  • Ability to communicate the vision of an analytics based business solution to managers/analysts who are responsible for bringing this to life

  • Demonstrated Business Intelligence management experience in regulated online gaming or e-commerce marketing not required but highly desired

  • Proven ability to develop and execute business intelligence strategy

  • Excellent people management skills with a proven ability to lead, motivate and influence team members and business counterparts

  • Ability to meet deadlines and to work under the pressure of short time constraints

  • Must have advanced technical & application experience with relational databases, SQL programming, Microsoft Excel, Google Analytics & Firebase, Attribution platforms (AppsFlyer, Singular etc), Marketing management and analytics platforms for reporting purposes (GTM, CRM platforms etc), and data visualization tools (Tableau, PowerBI etc)

  • Ability to clearly translate technical data into a framework and language that internal clients can understand

  • Ability to clearly communicate and persuasively present data and conclusions in an organized manner to a wide variety of audiences, up to and including Executive management

  • Experience with a variety of campaign management tools is preferred

  • Passion for sports AND/OR sports betting highly regarded

Something to leave you with

Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.

Now that you have read about who we are, here is your opportunity to see what we're about!

Equal Opportunity Employer

Location US-PA-Philadelphia

Job ID 2020-74110

Casino Property Penn Interactive Ventures - Philadelphia