Penn National Gaming Community Media Specialist in Philadelphia, Pennsylvania
Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. As such, PI is looking for a Community Media Specialist to assist the Director, CRM in increasing our player engagement across the omni-channel approach to market, with specific focus of maximizing our social media fan base & player advocacy.
The Community Media Specialist is a key role that sits within the CRM team as part of the broader Marketing team for our Barstool Sportsbook vertical and is responsible for managing the social media tools by way of researching & analyzing the results of our campaigns & posts across all social media platforms in which we operate.
Your goal is to increase the fan base engagement and overall conversion to elicit advocates with increasing LTVs (revenue, time, and profitability), in addition to monitoring for any compliance & regulatory flags that need further escalation. You are data focused with proven capabilities in managing social media audiences & communities at scale ensuring a consistent brand voice, tone and overall a positive player experience across all social media platforms in use.
This role requires an analytical approach to creative delivery – knowing how to communicate on brand with tone & voice a critical component of our fan management. Together with a proven track record in social media management and the ability to collaborate cross functionally across different business units.
Your daily responsibilities include
Monitor social media progress using social media management tools, Google Analytics and others
Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
Review the success of campaigns and analyze ways to best optimize campaigns & posts
Work with Acquisition Media Manager to assist the Acquisition team to plan paid social media advertising strategies and budgets
Oversee a cross functional social committee to supervise all aspects of social media interaction between players and the Sportsbook in order to resolve customer issues and ensure a positive customer service experience (retail, online Customer Service, and marketing)
Research new media platforms, trends, and industry opportunities
Provide feedback from social media trends and research which will be presented to marketing management team & VP Marketing
Assisting CRM team with planning & execution across the omni-channel approach to market
To be successful in this position it will require the following skill set
Excellent verbal and written communication skills
Bachelor’s degree in marketing, PR, or related field
2+ of social media management experience
Professional certification in Google Analytics strongly preferred
Proficient using multi-social management tools such as Hootsuite and HubSpot
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
General knowledge of Search Engine Optimization (SEO) best practices, and internet ranking for web and app content
Relevant experience determining target audience segmentation and how to cater unique marketing campaigns to capture their attention
Excellent analytical and time-management skills
Not required but highly desired to have a passion for sports and/or sports betting
Something to leave you with
PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make impacting change! We have a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that the Community Media Specialist will assist the Director, CRM in continuing to cultivate this culture as we grow.
Equal Opportunity Employer
Location US-PA-Philadelphia | US-PA-Philadelphia
Job ID 2020-74194
Casino Property Penn Interactive Ventures - Philadelphia
Position Type Regular Full-Time